Dr. Yuan on Diamonds: The History and Future of De Beers
De Beers is the world's largest natural diamond mining company. De Beers has been synonymous with diamonds since its founding in 1888 in Gymbury, South Africa. As early as 1934, De Beers established DTC, a sales organization, to sell diamond blanks by Sight. At most, it controlled 85% of the world's blanks, and now it controls about 40% of the blanks.
De Beers's two successful advertising words have a long influence: "Diamonds are a woman's best friend" (Diamond is girl's best friend), "Diamonds last forever, one will last forever" (A Diamond is Forever).
De Beers set up a research and growth institution for synthetic diamonds in 1946, Element 6 (Element 6). Over the years, it has conducted in-depth research on high temperature and high pressure, CVD growth technology, and has the best technology in the world.
Over the past six years, the elements have grown samples of very good quality jewelry diamonds, and De Beers has repeatedly declared that they will not use synthetic diamonds for jewelry sales. On May 29, 2018, De Beers suddenly announced that it would start producing synthetic diamonds for jewelry use, which shocked the diamond industry around the world. De Beers is the most understanding of natural diamonds, but also the most understanding of synthetic diamonds, natural diamonds gradually depleted of the fate of the future diamond market will be synthetic-cultivated diamonds to fill its space, De Beers must enter the market very early, occupy a favorable space is still the leader of the post-natural diamond era.
Element 6 invested US $94 million and set up a subsidiary Lightbox in the suburbs of Portland, Oregon (Portland) in the United States. CVD is used to grow diamonds by hydropower. In 2020, it will start selling the products of its own factory. Their weight is only 1.00, 0.75, 0.50 and 0.25 karat. Their color and clarity are not graded. White, pink and blue are sold at the same price. Now through the United States jewelry business Blue Nile in more than 40 countries around the world, including China, but need to be sent to other regions or countries, such as Hong Kong, Macao, the United States. Their quality description is: color j above, clarity VS2 above, to 1 karat J/VS2, US$800/carat, accounting for 15% of the Rapaport quotation 1 karat J/VS2, US$5300/carat, this is the retail price of round diamonds, and the wholesale price is about half of the retail price ratio.
Until mid -2020, De Beers sold nurtured diamond jewelry in a model that belittles nurtured diamonds, but by late 2020 began to face up to nurtured diamonds as high-end jewelry sales. Lightbox will sell more cultivated diamonds in the future and occupy a more important share in the world diamond market. Their selling price standard will be an industry indicator. Other companies are selling at a higher price than Lightbox. After the technology is more mature in the future, the standard reduced to De Beers will be a reasonable price model.
taken from Lightbox catalog
To participate in the "2011 Beijing International Lighting Exhibition" exhibition held in Beijing
Participate in the "7th Guangzhou International LED Exhibition (LED CHINA 2011)" exhibition held in Guangzhou
To participate in the "Japan International Electronic Products Exhibition" held in Tokyo, Japan"
Participated in the "Twelfth China International High-tech Achievement Fair" held in Shenzhen and won the "Excellent Product Award" certificate
Dr. Yuan Zhizhong, Chairman of Bench Diamond Technology, gave a lecture entitled "Identification of Gem Diamonds Cultivated by CVD Method" at the Appraisal Institute on the 11.9 at the invitation of the Appraisal Institute of Taiwan Gemological Institute. In the lecture, Yuan Dong introduced in detail the historical principles of CVD diamonds and their development status, and introduced in detail several methods to distinguish CVD diamonds from natural diamonds on how to identify gem-grade CVD diamonds that participants are concerned about! Yuan Dong's wonderful speech was well received by the participants!
Dr. Yuan Zhizhong, Chairman of Bench Diamond Technology, was invited by Hangzhou International Jewelry City to attend an academic symposium on November 19, 2013. At the symposium, Yuan Dong gave a speech entitled "International Situation and Identification of CVD Synthetic Diamonds" on the current situation of CVD synthetic diamonds that jewelers are concerned about and how to distinguish CVD diamonds from natural diamonds. In the speech, Yuan Dong introduced in detail the history of CVD diamonds, the international situation of CVD diamonds and the commonly used identification methods of CVD diamonds, and answered some questions raised by jewelers. Mr. Yuen's speech was well received by the participants, and all jewelers said they benefited.