The History and Future of De Beers
Release time:
2021-11-26 16:03
De BeersThe world's largest naturalDiamondMiningCompany. From1888Since its establishment in Gyeomley, South Africa,De BeersIt became a diamond.pronoun. Early in1934Since, De Beers has established a sales organization.DTC, use the goods-watching meetingSightThe way to sell diamond rough, at most, control the world.85%The hair embryo is now controlled by about40%The hair embryo.
De Beers's two successful advertising words have a long impact: "Diamonds are a woman's best friend" （Diamond is girl’s best friend), "Diamonds last forever, one will last forever" (A Diamond is Forever）。
De Beers1946The research and growth institution for synthetic diamonds was established in Element 6 (Element 6), over the years to high temperature and high pressure,CVDGrowth technology, in-depth research, has the best technology in the world.
Over the past six years, the elements have grown samples of very good quality jewelry diamonds, and De Beers has repeatedly declared that they will not use synthetic diamonds for jewelry sales.2018Year5Month29The world's diamond industry was shocked by De Beers's sudden announcement that it would start producing synthetic diamonds for jewelry use. De Beers is the most understanding of natural diamonds, but also the most understanding of synthetic diamonds, natural diamonds gradually depleted of the fate of the future diamond market will be synthetic-cultivated diamonds to fill its space, De Beers must enter the market very early, occupy a favorable space is still the leader of the post-natural diamond era.
Element 6 Investment9400US $10,000 in Portland, Oregon (Portland) set up a subsidiary in the suburbsLightbox, using hydroelectric power to growCVDnurturing diamonds,2020Started selling products from his own factory in,Their weight is only1.00,0.75,0.50,0.25Carat four, color, clarity is not graded, white, pink, blue are the same price sales. Now through the jewelry e-commerce in the United StatesBlue Nilein the global40Full sales in multiple countries including China, but need to be sent to other regions or countries, such as Hong Kong, Macau, the United States. Their quality description is: colorJAbove, clarityVS2Above, in this 1 karatJ/VS2,US$800/Carat, accountedRapaportQuote 1 karatJ/VS2,US$5300/Carat15%This is the retail price of round diamonds, and the wholesale price is about half of the retail price ratio.
2020Before mid-year, De Beers sold nurtured diamond jewelry in a demeaning fashion, but2020Later in the year began to gradually face up to the cultivation of diamonds as high-end jewelry sales.LightboxIn the future, they will sell larger cultivated diamonds and occupy a more important share of the world diamond market. Their selling price standard will be an industry indicator. Other companies are now selling at a higher price.LightboxHigher, the future technology is more mature, down to De Beers this standard will be a reasonable price model.
Picture taken fromLightboxDirectory
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